Strategic Cornerstones

VISION

We want to be the undisputed leader of the lifting industry, and a benchmark for business perfor­mance and customer service

MISSION

We are not just lifting things, but entire businesses.

STRATEGIC CORNERSTONES

The Konecranes Group Strategy is based on the combination of capitalizing on our extensive service network, leading technology, fast paced industrial consolidation, and a focus on efficient supply chains, giving us growth and higher EBIT margins.

> Best customer service
> Product and service innovation
> Demand driven, cost-efficient supply chain
> Value-creating acquisitions

Best customer service
Konecranes is committed to always offering the best customer service in the industry. To us, qual­ity of service is based on safety, reliability, and high-performing technology with which we improve customers? efficiency and productivity. Even in developed outsourcing markets, an estimated two thirds of all service of lifting equipment is still car­ried out in-house. Outsourcing this service offers benefits such as improved cost efficiency, safety, and increased uptime, and has created a genuine growth market that fuels our organic growth. Our strategy is optimized for tapping into the service industry's global growth potential.

Product and service innovation
Konecranes is committed to developing industry-shaping technologies for both lifting equipment and their service. Using the vast knowledge tha we have accumulated by having the world?s larg­est service organization, we know what customers need and how to develop the solutions for different environments. By combining our service knowledge and new technologies, we create lifting solutions that maximize value to our customers. We minimize downtime and optimize the total cost of ownership.

Demand driven, cost-efficient supply chain
An efficient supply chain and continuous optimiza­tion of operational efficiency is pivotal for Kone­cranes. We are transforming us from a regional buy-make-sell model to a global buy-move-make-move-sell anywhere model. We are geared to respond efficiently to changes in market demand throughout the chain. Our products are based on modularity and standardization, and make use of the latest technology and designs with an efficient use of raw materials. Maintaining a globally uniform product platform gives us valu­able flexibility in terms of capacity utilization and resource allocation. Increased production in expanding markets such as Asia and Eastern Europe offers great opportunities to improve both our competitiveness and cost levels. This has involved increasing outsourcing in low-cost coun­tries and outsourcing of own manufacturing. The role of quality management has therefore become of even greater importance.

Value-creating acquisitions
The cranes industry is still, today, very frag­mented, and Konecranes has the financial and managerial resources to lead the consolidation of the industry. The Konecranes growth strategy is based on continued organic growth in markets where we are established ? paired with an aggres­sive plan for acquisitions to enter new geographi­cal markets or to fill a gap in our product portfolio. Well recognized local or regional brands, with large installed bases, remain the primary target for Konecranes' acquisition policy.

Synergetic business model
Konecranes' three business areas are interlinked by a high degree of synergy. Every service customer relationship creates sales opportunities for the other business areas. Also, every crane sold creates opportunities for providing service. The solutions provided by both Heavy Lifting and Standard Lifting complement each other and enable the customers to satisfy most of their lifting needs through one supplier.