Strategy

Differentiation through service and technology innovation
We at Konecranes are committed to providing excellent, proactive service and to never letting our customers down – by always being there when our customers need us. To ensure that we are, we believe in the importance of continuously developing our service offering and further enhancing the customer experience.

Our other key differentiators are technology and innovation. We have continuously increased our R&D investments. Safety and quality remain high on our agenda and we are committed to incorporating these into every aspect of our mindset.

Lifting People
Our employees, together with their expertise and their motivation, are central to our success. This is why we continually invest in training and in developing people’s leadership skills. The more capable our people are, the better both our service and our products will be.

Global footprint
Konecranes is committed to becoming an even more dynamic and global force in the lifting business. While we already have a presence in more than 40 countries, there are still many areas where Konecranes could offer more, both in terms of products and service. We believe that we can achieve this through a combination of ongoing organic growth and acquisitions.

Dual-channel strategy
Given the very fragmented nature of the markets that we serve, we sell both directly to end-users and to small independent crane-builders and industrial distributors. This dual-channel approach enables Konecranes to provide maximum market coverage, while retaining economies of scale through uniform product platforms.

Global, demand-driven supply chain
Our global presence and our commitment to serving our customers, wherever they are means, means that we need a global supply chain and one that offers similar capabilities worldwide to provide us with the optimum level of scalability. Our supply chain also needs to be flexible so that we can adapt to fluctuations in demand, while offering competitive lead and delivery times, and avoid excessively large inventory levels.

Real-time information
To ensure that we can make rapid and well-informed decisions, Konecranes believes in decentralized decision-making and the benefits of taking decisions as close to the customer as possible. Giving our people access to transparent, real-time information will be essential to improving our performance here, which is why we are investing in new-generation information systems to give us new capabilities.