Growth Drivers

Konecranes' competitiveness and leading position are based on the strategy of combining professional crane service with leading innovative technology.

Today's high-tech cranes are an integral part in our customers' production processes. If not serviced properly a crane can rapidly disable the customer's entire production line. There is therefore an ever-growing need for expert crane service. Outsourcing of crane service has become a genuine growth market and the main driver for the Group's organic growth.

The many cross-selling opportunities between Business Areas also contribute substantially to the organic growth potential of the Group. Konecranes service network, with more than 470 outlets in 43 countries, is unique in the industry. Increasingly, that network also serves as a very efficient distribution channel for Standard Lifting products fuelling the growth also in that Business Area.

Konecranes is the global leader in heavy-duty cranes and one of the largest standard crane and component builders enjoying a clear lead in technology. Innovative new products are important in our ambition to secure our position as the global market leader and in further increasing our global market share. Our strategy is not to rely on traditional solutions but, instead, strive to produce cranes in which performance and reliability are optimally combined at competitive prices. We do not collect components from different manufacturers; instead, we design and manufacture the key components in-house and supply integrated solutions.

Limited cyclical exposure

Konecranes' large Service business constitutes business stability with only limited exposure to cyclical market swings. Cranes are used in various different fields of industrial activity. Having a strong market position among all main crane-using industries in all industrial countries around the world greatly reduces Konecranes' exposure to cyclical swings in the investment goods market.

Synergies between Business Areas

Globally there are many synergies and cross-selling opportunities between Konecranes' Business Areas. Market presence through the world's largest service network creates opportunities for new equipment sales and inspires R&D-work. Service is provided to crane customers and new cranes are sold to maintenance customers. New breakthroughs in R&D give us entrance to new customer industries both in cranes and service. All Business Areas are independently profitable.